Branding & Identification

Defining, building and creating the voice of brands is a specialized craft. They are complete systems, embodying a company’s identity, not only in what the company offers, but also in how they define what audience they appeal to. They create a bridge of connectivity. Case studies below walk you through that process - Define, Create, Connect.

Microsoft Event Branding

Event brand design

Cadence 3 Rebrand

Brand design program

Mac & Jack’s

Brand elevation and design

Microsoft Azure PIE

Brand design

Big Timer

Brand design program

Eddie Bauer

Branding concept program

PSDI

Brand design program

Microsoft Threat Intelligence Center

Brand design

Gallery samples show my ability to understand the importance of market differentiation by developing unique visual associations.