Graphic Design & Illustration

Many of my projects involve concepting, designing and producing customized graphic designs and illustrations that define brands, and position products within specific markets. Designing for a spot color beverage package project or a digital social media post is vastly different than designing for an animation, embroidery or web campaign. Understanding these requirements, how the style defines the brand messaging, and production limitations determines how to create a successful solution.

Layout, color, dynamics, readability, visual flow and visual rhythm are all factors that must come together to create an effective design. This small graphic and illustration showcase spanning many years of my work, presents my diversity of style, understanding market trends, demographics, production parameters and how the final design sets up the connection with the target audience.

A collection of 3D environmental test renders for the Microsoft Hive team which focuses on state-of-the-art business environments. Designed and rendered from Blender

RSA explainer infographics and the craft of storytelling often complex subjects at a glance.